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Modern companies, to remain on market, need returning, loyal Customers. It’s no secret that 20% of Customers generate 80% of company’s income. 
What do we call Customer Loyalty to the brand or service?
According to one of the most popular commercial definitions, loyalty is an attitude of the frequency of choosing by the Customer the particular brand towards the whole of the shopping or services that he is using in the given category. Loyalty is based on the personal bond of the Client with the specific brand. It is connected with a positive attitude up to the brand and by acknowledgment of its ‘superiority’ above other.


Modern Customers more and more often realize how essential are they for the company’s surviving. That is why they are becoming more demanding. They expect an exceptional treatment, but most of all – they want to feel like a very important component of the existence of the brand. 
There are many strategies that companies can apply in order to provide returning and loyal Customers. We are presenting most popular of them:

1.    Make it personal
All companies should keep in mind that personal service, when done right, is incredibly powerful.  It happens because personal service is about making the Customer feel like they’re doing business with a human, not with the company. Each Client is a separate and similarly important individual and it is necessary to treat him this way.
You can’t create a tribe of loyal customers without an exceptional customer service experience that keeps them coming back. 
Numerous studies have show that happy Customers buy more, they buy more often and tell their friends to buy, too.
How to make Customers Service more personal?
a)    Use names. Yours and Customers. Show, that you know them, but you also want them to get to know you. People wish to receive e-mails from a certain person that ‘’The Support Team’’.
b)    Find out as much as possible about Customers. Get to know their name, last name, and date of birth. Don’t forget about sending birthday wishes and ever giving small gifts – for example a special birthday discount.
c)    Get to know the history of Customers and Since when they benefit from your services. For example – American Express memorizes the whole history of their users and in the case of interaction they are thanking for using their services from a certain year. Thanks to that treatment, Customer considers himself as an essential part of a specific group.

2.    Don’t forget about the Customization
Companies have to remember, that their Clients are separate individuals, that is why they must adjust their offer to specific target groups. Customers have different tastes and needs. But they have one thing in common – people want products that seem original and cater to individual wants and needs.
Companies Converse and Nike propose an excellent solution. They provide customers with the ability to build their own shoes, including deciding the colors and patterns.

3.    Give an opportunity to share opinions and reviews
Every company should give their Customers opportunity to speak their mind. In this way, they will know that they have a real impact on the company’s development. Each opinion is equally important. The company should personally get in touch with the Customer and thank him for expressing his opinion. In this way, Client will feel appreciated and more will more gladly engage into company’s development.

4.    Try to entertain your Customers
Customers feel the most appreciated and encouraged to the repeated purchases when the are being rewarded. Thanks to engaging them in concrete activities and rewarding for the commitment, companies are gaining a larger crowd of loyal Clients. No matter the industry, the entertainment factor is critical to building a brand that can successfully attract new customers, retain existing ones and deliver a lasting, multidimensional experience.
For this reason, loyalty programs are gaining more popularity. They give the chance of a real engagement into the company’s development. Customers are feeling motivated for undertaking a certain action, and also the repeated purchases. Due to the system of rewards and motivation, companies obtain not only loyal but also new Customers. It is possible thanks to so-called viral marketing. Due to it’s Wikipedia definition, viral marketing is referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. 1
An attractive loyalty platform is 2take.it. It is a mobile app which the company doesn’t need to install, so it doesn’t generate any additional costs. Besides, 2take. it is addressed, to both, big and small companies.

2take.it works on the principles of the behavioral model. Thanks to that, it collects age, gender, and place of residence of your customers. It also learns their shopping frequency, a number of purchases and shopping preferences. In this way, 2take.it is able to find the ideal target groups for your products.

 

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1https://en.wikipedia.org/wiki/Viral_marketing

Engaging Customers into company’s development is a very crucial aspect of a modern marketing.This increases the number of loyal clients to the brand, who are willing to recommend it to their friends and family.

It’s no secret that the more expensive for the company is to acquire a new customer than to maintain a returning one. It is also worth mentioning, that 20% of all customers generates up to 80% of company’s income. That’s why loyal customers are very important for every modern company. Customers like to feel valued to the brand, they want to be treated as her friends. For this reason, they are happy to engage into company’s development.

 

There are various forms to increase Customer Engagement.

Social Media is a very effective way to get in touch with your customers. Therefore, any modern company should appreciate their power. Through Social Media, customers can ask questions, express their opinions and learn about new products of each brand. The can also take part in numerous contests, and yet we know that reward system motivates customers the most.

 

Companies should never forget about their VIP clients. These are clients who most often return to the store and their baskets have the highest value. Good forms of motivation are special newsletters, discounts and the contest just for them. Thank’s to that, VIP customers know how relevant they are for the company.

 

One of the newest forms of Customer Engagement is loyalty programs. Loyalty programs are structured marketing strategies designed to encourage customers to continue to shop at or use the services of businesses associated with each program. 1 Many such programs exist covering most types of business, each one having varying features and rewards schemes.They can take different forms. The most popular are:

 
  1. Based on material benefits (coupons, discounts, promotions, loyalty cards)

  2. Based on emotions (contests with prizes, club meetings)

  3. Based on material benefits and emotions, called Price and Person relationship (maintaining emotional ties, persuading client to repurchase, in exchange for gifts or discounts)

 
 

The modern customer often lives in a hurry. Therefore he appreciates the fast and simple solutions. Loyalty Platform 2take,it has been created for today’s clients. 2take.it is a mobile app which the company doesn’t need to install, so it doesn’t generate any additional costs. Besides, 2take. it is addressed, to both, big and small companies.

2take.it works on the principles of the behavioral model. Thanks to that, it collects age, gender, and place of residence of your customers. It also learns their shopping frequency, a number of purchases and shopping preferences. In this way, 2take.it is able to find the ideal target groups for your products.

 

 
 

Everyone can collect points and there are plenty of opportunities how to earn them. You can scan receipts(points are added each 10 zł. spent), share and like posts on Facebook,  subscribe to the newsletter, fill out the survey and invite friends to use 2take.it application. Customers can choose their rewards, it depends on how many points they earn.

This app. is a very effective way to increase Customers Engagement!

 

1 https://en.wikipedia.org/wiki/Loyalty_program

In the simplest of terms – it’s a tool that measures the degree of customer loyalty to a particular brand. The aim goal of NPS is to calculate what level of consumers is willing to recommend a particular company to their friends, as well as how likely it is that they will use its services again.

This tool is invented to be an alternative version of traditional customer satisfaction research. NPS has been developed by Frederik F. Reichheld and accurately described in the Harvard Business Review, in the article called: ‘’The One Number You Need To Grow’’.

The definite advantage of the NPS is its simplicity and speed of realization. The results are measured by using only one question: ‘’ In a scale 1 to 10, how likely is it that you would recommend our company/product/service to a friend or colleague?’’

Participants are divided into three groups:

1.    Detractors – customers who responded 0-6, the ones who wouldn’t recommend the brand.

2.    Passives – customers who responded 7-8, the ones who appreciate the brand, but are also vulnerable to competitive bids.

3.    Promoters – the ones who responded 9-10, the ones who are loyal to the brand, are willing to recommend it to others and willing to use its services again.

Companies, whose degree of NPS is above 70% are the most appreciated and recommended by customers.

2take.it is a loyalty platform, which will increase customer engagement in the activities of your company, increase the number of your clients and, at the same time, minimize your future costs. How is it all possible?
 
2take.it is a mobile app which the company doesn’t need to install, so it doesn’t generate any additional costs. Besides, 2take. it is addressed, to both, big and small companies.
2take.it works on the principles of the behavioral model. Thanks to that, we collect age, gender, and place of residence of your customers. We also learn their shopping frequency, a number of purchases and shopping preferences. In this way, we can find the ideal target groups for your products.
 
It’s not a secret that customers like to be treated Ina friendly way. When they feel treated that way, they are more likely to return to your company. Try to engage customers in your business, make them feel important and appreciated. 2take.it is an effective loyalty program that your customers will love! Why?

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a)    It doesn’t require any cards, collecting stamps or filling out paper forms.
b)    You don’t need to register through any website, simply log in to your profile in social media.
c)    Everyone can collect points and there are plenty of opportunities how to earn them. You can scan receipts from stores (points are added each 10 zł. spent), share and like posts on Facebook,  subscribe to the newsletter, fill out the survey and invite friends to use 2take.it application.
d)    Customers can choose their rewards, and it depends on how many points they earn.
e)    Customers can collect points whenever and wherever they want. They don’t have to incur any extra effort because points are generated automatically.
f)    Each activity is rewarded, that’s why customers will feel motivated to further activities.
g)    Customers will feel engaged in the development of the company, so they will be satisfied and motivated to use its services.
h)    2take.it application is free, so customers won’t have any additional costs. You have to remember that ability to save money motivates customers to buy.
i)    Clients who remain in constant contact with the company, feel connected with it. Therefore, they are willing to come back and recommend it to others. Customers know that this particular company is friendly, so they are in a good mood. And this is critical for every business!

loyalty

Engaging the client in the development of your business is very important, due to the fact that in an era of the Internet, the customer became an intermediary of information about a company. The question is: How do you intrigue the modern customer and persuade him to become loyal to your brand? You cannot forget that the competition is heavy. Modern customers are bombarded with online ads from all sides. Let me reveal a secret: most of the customers ignore them. Target customers have enough marketing because they know its rules. They will do almost everything to block unwanted ads. In this case, it is worth to offer your client a creative way to increase his engagement in the development of your brand.

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Why is increasing Customer Engagement important?

Building customer engagement is essential not only for creating customer loyalty, but it also translates into ‘’automatically’’ acquiring new clients and maximizing sales and profits. This is happening thanks to using so-called "viral marketing’'. Viral marketing or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.1

It doesn’t sound difficult in the theory, but how efficiently increase customer engagement in practice? Here are some strategies that may help you with this issue.

1. Appreciate the power of Social Media

Social Media has become an integral part of the life of the modern people. They spend long hours on Facebook, Twitter, Snapchat and Instagram. That’s why Social Media is a great opportunity for you to promote your products. You should keep in mind that through Social Media not only can you connect with customers, but also increase their engagement with the development of the brand and increase your profits. Social Media is the perfect place to inform users about new products, promotions and organize various contests. By communicating users of Social Media, you can get to know their views and needs. Owing to the fact, you can go out to meet their expectations and develop your brand. How to best express the profound of social media? In 2015, the population was 7,3 billion people, up to 2,5 billion are active Social Media users!

 

social-media

 

2. Loyalty programs

 

Why do people buy? There are many reasons. Most of all: to earn money, to save money, to save time and effort. That’s why all loyalty programs have a very positive reception. What are loyalty programs? These are structured marketing strategies designed to encourage customers to continue to shop at or use the services of businesses associated with each program. Many such programs exist covering most types of business, each one having varying features and rewards schemes.2

There are many types of loyalty programs. You can collect points with the help of special cards or collect stamps. The most convenient and innovative types are apps. All you have to do is download an app. to your phone, collect points and receive awards. An example of such loyalty program is platform 2take.it

 

loyalty-program

 

3. Use CRM


The specific CRM system that you are using contains all crucial information about customers. Thanks to CRM, you know what kinds of products customer select, in what quantities and how frequently he buys in your store. CRM allows you how a particular customer will behave in the future. With such information, you are able to motivate the client to future purchases and find optimal solutions for him. CRM is a very important analytical tool and a key element of building customer engagement.

 

4. Appreciate your loyal VIP clients and compile discounts especially for them!

 

Loyal, returning clients like to feel honored. And companies should appreciate their impact on a company’s development and profits. VIP customers – those ones who most often return, have the biggest values on their basket and recommend your products to others, deserve a special treatment. For that reason, from time to time compile special discounts only for them. In this way, you will show recurring clients that how important are them to your company. Consider each of them as an individual, because customers like to feel exceptional. VIP promotions may be prepared for example on the basis of unique discount codes.

 

5. Take into consideration all reviews and ratings


All reviews, both positive and negative are equally important for the development of the company. Thanks to that you will know what you have to improve. That’s why you have to give your customers a chance to speak their mind. In this way, they will know that they have a real impact on the company’s development. When they will feel heard and appreciated, they are more likely to engage in the life of a brand and to recommend specific products and services to others.

 

Feedback. Chart with keywords and icons. Flat Design

 
6. Respond to all customers messages
 
Communicating with your clients is very important. You have to know their needs and concerns. Customers should not hesitate to ask questions and you should respond to all of them. Treat each client personally, because each message is significant. Try to communicate with customers on many levels: via phones, using Social Media, contact forms, and live chats. Even if you don’t have the opportunity to answer to all messages at one sitting, make a promise to answer them.
 

1 https://en.wikipedia.org/wiki/Viral_marketing

2 https://en.wikipedia.org/wiki/Loyalty_program

 

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