What are the most effective loyalty programs?

Building Customer Engagement is crucial to modern companies. In this way, companies not only gain loyal and new customers but also save money on marketing activities. This occurs due to viral marketing. It depends on recommending and transmission interesting information by clients via e-mail or social media to others. The whole thing is done on the voluntary basis, without company’s interference. Users do not have to share this specific information they just want to pass it on to friends or family.

There are many ways to increase Customer Engagement in the activities of the company. An increasingly popular form of it is loyalty programs.

Loyalty programs are structured marketing strategies designed to encourage customers to continue to shop at or use the services of businesses associated with each program. Many such programs exist covering most types of business, each one having varying features and rewards schemes.1

loyalty-program

 

Many brands use that method. Among plenty of attractive loyalty programs, thee’s one question needed to ask: which one is the most effective?

Modern customers appreciate convenient and simple solutions. They don’t want to incur any additional costs and they want to feel appreciated by the company. Therefore, the system of rewards and motivation meets with very positive reception.

There are a lot of types of loyalty programs:

  1. Based on material benefits (coupons, discounts, promotions, loyalty cards)

  2. Based on emotions (contests with prizes, club meetings)

  3. Based on material benefits and emotions, called Price and Person relationship (maintaining emotional ties, persuading client to repurchase, in exchange for gifts or discounts)

loyalty-program-2

Companies want to engage a customer in various ways. They are giving away special loyalty cards or special cards on which customers can collect stamps.

We are currently living in an automated world. We value only fast, simple and effective solutions. Such a solution is a loyalty program in the form of the application. All you have to do is to download the application, collect points and … receive awards. In this way, customers don’t have to carry any additional items, they have everything in one place.

One of the examples of the mobile loyalty program is a platform 2take.it.

2take.it is a mobile app which the company doesn’t need to install, so it doesn’t generate any additional costs. Besides, 2take. it is addressed, to both, big and small companies.

2take.it works on the principles of the behavioral model. Thanks to that, it collects age, gender, and place of residence of your customers. It also learns their shopping frequency, a number of purchases and shopping preferences. In this way, 2take.it is able to find the ideal target groups for your products.

Everyone can collect points and there are plenty of opportunities how to earn them. You can scan receipts from stores (points are added each 10 zł. spent), share and like posts on Facebook,  subscribe to the newsletter, fill out the survey and invite friends to use 2take.it application. Customers can choose their rewards, it depends on how many points they earn.

It is important, that customers can collect points whenever and wherever they want. They don’t have to incur any extra effort because points are generated automatically.

Because of that, customers want to engage in the development of your company, because they feel like an important part of it. And this is crucial to every business!

 

https://en.wikipedia.org/wiki/Loyalty_program

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