Engaging the client in the development of your business is very important, due to the fact that in an era of the Internet, the customer became an intermediary of information about a company. The question is: How do you intrigue the modern customer and persuade him to become loyal to your brand? You cannot forget that the competition is heavy. Modern customers are bombarded with online ads from all sides. Let me reveal a secret: most of the customers ignore them. Target customers have enough marketing because they know its rules. They will do almost everything to block unwanted ads. In this case, it is worth to offer your client a creative way to increase his engagement in the development of your brand.
Why is increasing Customer Engagement important?
Building customer engagement is essential not only for creating customer loyalty, but it also translates into ‘’automatically’’ acquiring new clients and maximizing sales and profits. This is happening thanks to using so-called "viral marketing’'. Viral marketing or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.1
It doesn’t sound difficult in the theory, but how efficiently increase customer engagement in practice? Here are some strategies that may help you with this issue.
1. Appreciate the power of Social Media
Social Media has become an integral part of the life of the modern people. They spend long hours on Facebook, Twitter, Snapchat and Instagram. That’s why Social Media is a great opportunity for you to promote your products. You should keep in mind that through Social Media not only can you connect with customers, but also increase their engagement with the development of the brand and increase your profits. Social Media is the perfect place to inform users about new products, promotions and organize various contests. By communicating users of Social Media, you can get to know their views and needs. Owing to the fact, you can go out to meet their expectations and develop your brand. How to best express the profound of social media? In 2015, the population was 7,3 billion people, up to 2,5 billion are active Social Media users!
2. Loyalty programs
Why do people buy? There are many reasons. Most of all: to earn money, to save money, to save time and effort. That’s why all loyalty programs have a very positive reception. What are loyalty programs? These are structured marketing strategies designed to encourage customers to continue to shop at or use the services of businesses associated with each program. Many such programs exist covering most types of business, each one having varying features and rewards schemes.2
There are many types of loyalty programs. You can collect points with the help of special cards or collect stamps. The most convenient and innovative types are apps. All you have to do is download an app. to your phone, collect points and receive awards. An example of such loyalty program is platform 2take.it
3. Use CRM
The specific CRM system that you are using contains all crucial information about customers. Thanks to CRM, you know what kinds of products customer select, in what quantities and how frequently he buys in your store. CRM allows you how a particular customer will behave in the future. With such information, you are able to motivate the client to future purchases and find optimal solutions for him. CRM is a very important analytical tool and a key element of building customer engagement.
4. Appreciate your loyal VIP clients and compile discounts especially for them!
Loyal, returning clients like to feel honored. And companies should appreciate their impact on a company’s development and profits. VIP customers – those ones who most often return, have the biggest values on their basket and recommend your products to others, deserve a special treatment. For that reason, from time to time compile special discounts only for them. In this way, you will show recurring clients that how important are them to your company. Consider each of them as an individual, because customers like to feel exceptional. VIP promotions may be prepared for example on the basis of unique discount codes.
5. Take into consideration all reviews and ratings
All reviews, both positive and negative are equally important for the development of the company. Thanks to that you will know what you have to improve. That’s why you have to give your customers a chance to speak their mind. In this way, they will know that they have a real impact on the company’s development. When they will feel heard and appreciated, they are more likely to engage in the life of a brand and to recommend specific products and services to others.